“The interaction between art and science offers an opportunity to make the scientific community and the public aware of the social and ethical implications of the scientific advances in neuroscience.” (Neuroculture reading by Giovanni Frazzetto and Suzanne Anker). Neuroscience incorporates complexity, but also encourages the publics interest. Neuroscience, with all of its technology advances, is assimilated into the “cultural imagenary.” For example, neuroscience is captured in the artistic and commercial creations as well. In this reading describes Ian McEwan’s works, for example his animated TV commercial for the antidepressant sertraline Zoloft, or video games advocating brain training. This can be considered neuroculture, because of this idea represents the research put into neuroscience and the role of brains in our society and lives.
“But the growing insight that some scientists have gained in recognizing the work of artists as co-investigators of reality have led them to conclude that while their approaches differ, art- ists and scientists strive toward a common goal in their quest for knowledge.” Reading this article I found online, “The Neuroscience of Art” by Mengfei Huang, it staes that artists are the key to unlocking the secrets of the eye and the visual brain. Leonardo Da Vinci is used as an example in this article, because of how his knowledge of how the eye perceives form and depth through changes in light. Helmholtz said, “we must look upon artists as persons whose observation of sensuous impression is particularly vivid and accurate, and whose memory for these images is particularly true.” (qtd in Hyman 2008).
Another example of neuroscience and art becoming integrated is Op-Art. This article talks about Op-Art, so-called because of its focus on retinal effects, which resulted in different findings about how the retina processes contrast and color. Richard Anuszkewitz is an example of integrating neuroscience and art. In his artworks, he created a methodical artwork that scintillated the eye with its often jarring retinal effects. This showed us how the eye organizes visual material.
"Process: Ian McEwan." Brev Spread RSS. Web. 14 May 2016.
"My Portfolio." Pinterest. Web. 14 May 2016.
"Eye OpArt - Sergi Delgado." Eye OpArt - Sergi Delgado. Web. 14 May 2016.
Uconlineprogram. "Neuroscience-pt1.mov." YouTube. YouTube, 2012. Web. 14 May 2016.
Neuroculture by Giovanni Frazetto and Suzanne Anker